LEIHO

The idea was simple; a few intersecting planes that create a window to a suggested volume but hid a potential that Treku knew how to see.

The development processes with Treku have a unique rhythm: quiet, almost contemplative. We gather around the prototyped pieces, analyze every detail and engage in transparent discussions. They are usually relaxed exchanges between the people in the company and those of us who collaborate from outside. With LEIHO, everything flowed almost idyllically. The team’s ideas were added and refined.

I firmly believe that a good designer must know how to listen, filter and shape the contributions to achieve an improved result, without imposing his vision at all costs. I am not enthusiastic about that figure of the “divo” designer who ignores the brand’s identity or the team’s contributions in order to move forward with his initial idea.